Eight steps.
One connected system.
From your first brief to a live campaign — with your approval at every gate. Click any step to see inputs, agents, human checkpoints, outputs, and KPIs.
Know exactly who you're reaching.
Before a single creative is made, the GTM Core agent runs a structured research process across 15+ dimensions — some from you, some auto-fetched from market signals. The output is a validated Ideal Customer Profile that every downstream agent reads before producing anything.
- Primary persona — demographics, psychographics, purchase triggers, channel preference.
- Anti-persona — who you explicitly won't target. Prevents wasted spend from day one.
- Messaging framework — hero claim, three proof points, competitor exclusion rules.
- Market sizing — TAM, SAM, SOM so the campaign budget is proportional to opportunity.
- Customer approves the ICP before any brand or creative work begins.
Seven sections, three directions.
The brand book is built collaboratively — seven structured sections, each customer-signed before the next begins. Once agreed, Marketing 360 generates campaign iterations from your business context and ICP. Three creative directions, each with format, channel, and brief structure. You choose.
- Campaign Brief — objective, offer, format, timing, success definition.
- Brand Reference — auto-pulled from signed brand book. No re-entry.
- Market Research + Customer Intel — category context, ICP behavioural overlay.
- Platform & Channel — where, why, and in which format per platform.
- Historical Data — past performance, winning formats, audience data.
- Hypothesis — the creative and strategic bet being placed.
- Ideation Room — three creative territories for final selection before production.
Your brand scored in the wild.
The X-Ray agent audits every public-facing brand touchpoint — website, Instagram, LinkedIn, Meta ads. Extracts palettes, reads tone, checks cross-platform consistency, produces a 0–100 coherence score. Issues ranked by severity, each mapped to a BCP rule that corrects it.
- Overall coherence score with letter grade — trackable over time.
- Colour palette extraction: actual vs brand book specification.
- Tone of voice alignment across all platforms independently.
- Existing Meta ads scored for BCP compliance before new campaigns launch.
- Prioritised issues P1 Critical through P4 Low — each maps to a BCP fix.
One rulebook. Every tool reads it.
The BCP is compiled from the brand book and X-Ray — encoded into a machine-readable standard. Not a PDF. A live rule set that Canva, HubSpot, Slack, Meta, and your email platform all read before producing any output. Brand language stays consistent everywhere, automatically.
- Canva agent reads BCP before generating any creative — validated before you see it.
- HubSpot: email sequences and outreach copy validated for brand voice before sending.
- Slack: internal comms templates checked for tone consistency.
- Meta: existing and new ads scored against BCP. Non-compliant flagged immediately.
- When BCP updates — new product, brand evolution — all connected tools update automatically.
BCP → Canva → you → Meta.
The BCP is pushed to the Canva agent, which generates all creative assets — reels, statics, stories, carousels — against the campaign brief. Every piece auto-validated against all 11 rules before you see it. Approve: it uploads. Reject: Canva corrects and regenerates.
- Canva generates a batch — 4–8 creatives per campaign brief.
- Each creative checked against all 11 BCP rules before entering your queue.
- Three options: Approve → auto Meta upload. Edit brief → routes to BCP. Reject → Canva corrects and regenerates.
- Captions, WhatsApp messages, and email copy pass through the same approval gate.
- Content calendar auto-generated — every approved asset linked to its scheduled slot.
Budget in. Benchmarks locked.
You input the budget and lock the success benchmarks before launch — ROAS, CTR, CPC ceiling, conversion rate, frequency cap. Everything else is automatic. Budget paced across objectives daily. Anomalies flagged the moment they appear. Ad spend always stays in your Meta account.
- Budget split: Awareness 40%, Consideration 35%, Conversion 25% — adjustable before launch.
- Audience built from ICP: lookalike pools, interest stacks, retargeting lists.
- Attribution agent pulls Meta + GA4 daily and reconciles discrepancies automatically.
- Budget pacing reallocates to best-performing ad sets every 24 hours.
- Anomaly detection fires on CPC breach, creative fatigue, audience saturation.
Every Friday, benchmarks vs actuals.
A standardised report lands every Friday — KPIs against benchmarks, top and bottom creatives ranked, next week's plan pre-written. You make one call: continue or change. Either path loops back into Marketing 360 for a new brief, a new Canva batch, a new approval queue.
- ROAS, CTR, CPC, conversion rate — each with RAG status against locked benchmarks.
- Top 3 creatives ranked by ROAS and CTR — scale or hold recommendation.
- Bottom performers flagged — pause recommended, Canva regeneration already queued.
- Next week plan written automatically — budget moves, audience refreshes, new creative brief.
- Human consultant reviews before sending — the layer that makes sure numbers tell the right story.
Until every benchmark is green.
Performance is compared against locked benchmarks every week. Scale what's working. Pause what isn't. Refresh saturating audiences. Generate new Canva batches. The loop runs until all metrics consistently hit their targets — then the engagement moves to Phase B or Phase C.
- Scale creatives above benchmark — budget increases automatically.
- Pause underperformers — Canva regenerates based on rejection data.
- Refresh saturated audiences — new clusters pulled from ICP research bank.
- New direction feeds back into M360 at Step 3, picking up the brief from there.
- All six benchmarks green for four consecutive weeks → pilot complete.
- Phase B: 9-month Light — 80:20, flat fee. Phase C: Heavy — base + revenue participation.
See the loop running on your brand.
A 30-minute call. We'll walk you through these eight steps applied to your business, and tell you what would ship in week one.